Amorena

This conceptual academic project explores the restoration and adaptive reuse of the former School of Arts and Trades “José Mariano Méndez”, a landmark building in the heart of Santa Ana, El Salvador. Developed as a capstone project, the proposal introduces a mixed-use program that integrates hospitality, residential units, a museum, and public cultural spaces—offering a new, living narrative for a historically significant structure.

The project not only addresses the architectural transformation of the site, but also includes the development of a conceptual brand identity and the creation of a new use proposal from scratch. It envisions the building as a hybrid cultural and community destination, honoring its 114-year legacy while inviting new stories, experiences, and memories. Though unbuilt, this design reflects a deep exploration of spatial heritage, urban integration, and the social value of preservation through contemporary vision.