stop loop

Developed during the final academic year at Universidad Dr. José Matías Delgado, STOP LOOP is a conceptual coworking space created for a fictional marketing agency focused on breaking traditional norms and generating new creative trends. The project merges Mid-Century Modern influences with a bold, emotional use of color—curated through the “Concepts in Color” program by Sherwin-Williams—to celebrate nostalgia, retro futurism, and the optimism of a new work era.

Designed under the hybrid work model, the layout allows for flexibility, collaboration, and privacy, responding to contemporary work needs. The color palette, inspired by primary tones reimagined, evokes both memory and forward-thinking energy. Each shade was chosen not only for its visual strength but also for its emotional resonance—bridging past and future through space. Awarded 3rd place in the Sherwin-Williams Regional Competition, the project stands as a statement of how design, branding, and spatial storytelling can converge to support creative, future-facing work cultures.